Engage and convert your customers without
the risk of a competitor outbidding your price.
Making it perfect for service-based businesses that rely on
direct interaction.
And the best part?
You only shell out cash when someone clicks and dials your number.
A ton of folks want what you offer, but filling out forms on their phones can be a hassle.
Enter Facebook lead ads — your new secret weapon for snagging leads! With a quick tap on your ad, a form slides right up, all filled in with their Facebook details, ready to go. It’s like magic! In just a couple of taps, they get the info they crave, and you score a legit lead for your biz. Win-win!
Target specific audiences on Facebook with tailored ads that appear in their news feed, stories, Reels, and more. Perfect for businesses of all sizes, these ads generate leads by reaching users based on their interests, behaviors, retargeting, look-a-likes, and demographics.
*On Facebook, your ad is displayed to people who show interest in your product or service.
*They click and submit a form that provides name, email, phone number and any other important info you must have.
*Using our Lead Connector app, you are notified of the lead submission immediately and with one click on your phone, be connected to the person who just submitted the form!
*Ad spend isn't charged until aft2 Columner your marketing has started and is billed directly by Facebook
To align your advertising budget with your lead generation goals:
Establish a monthly spending limit based on your objectives and the typical cost per lead. For instance, if your aim is to acquire 100 leads each month at an average cost of $3 per lead, you would allocate a budget of $300for that period.
Understanding Facebook's Cost-Per-Action (CPA) is crucial as it reflects the amount incurred when an audience member interacts with your content through Facebook Ads. This encompasses various actions such as clicks on links, sign-ups, page visits, lead generation, app installations, and more.
Facebook Average Cost Per Action (CPA)
Apparel $10.98
Auto $15.93
B2B $23.77
Beauty $25.49
Consumer Services $31.11
Education$7.85
Employment and Job Training $23.24
Finance and Insurance $41.43
Fitness $13.29
Home Improvement $44.66
Healthcare $12.31
Industrial Services $38.21
Legal $28.70
Real Estate $16.92
Retail $21.47
Technology $55.21
Travel and Hospitality $22.50
Facebook Average Click Thru Rate (CTA)
Apparel 1.24%
Auto 0.80%
B2B 0.78%
Beauty 1.16%
Consumer Services 0.62%
Education 0.73%
Employment & Job Training 0.47%
Finance & Insurance 0.56%
Fitness 1.01%
Home Improvement 0.70%
Healthcare 0.83%
Industrial Services 0.71%
Legal 1.61%
Real Estate 0.99%
Retail 1.59%
Technology 1.04%
Travel & Hospitality 0.90%
Facebook Average Cost Per Click (CPC)
Apparel $0.45
Auto $2.24
B2B $2.52
Beauty $1.81
Consumer Services $3 .08
Education $1.06
Employment & Job Training $2.72
Finance & Insurance $3.77
Fitness $1.90
Home Improvement $2.93
Healthcare $1.32
Industrial Services $2.14
Legal $1.32
Real Estate $1.81
Retail $0.70
Technology $1.27
Travel & Hospitality $0.63
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